syllabus

Media English: Producing Mook Fall 2007—Spring 2008
Albert Tang
ES 318
email & MSN: csalbert@mails.fju.edu.tw

http://mediaeng2007.blogspot.com
Blog membership
Group list
Recommended personal blog space
http://www.english.tw


Uses of Strategies
Writing/Reading/researching in the profession
Listening/Speaking/Presenting as a professional
Translating/Interpreting under bilingual (multi-lingual) environment
Synergetic/combining other interests
Targeted Audience/ readership/ spectatorship

Principle & expected Outcome
Magazine as (plat)form
Blog/documentary/news stories/ feature/ads/job annoucement
Various media-related issues as content
Film, tv, popular music, internet; phenomena and industrial analysis;
Proved, scanned, news value

A. News English (http://taiwanheadlines.gov.tw )
(Cultural Construction Commission) for terms related to Taiwan’s Journalism, film, TV entertainment, culture and arts (drama)


B. Covering new stories, manufacturing magazine in-depth features, producing audio/video footage, webmastering blog headlines and essays


C. Synergetic with other interests and media professions, marketed for alien readership


D. A mook-type (magazine+book) production with affiliated (V)CD and PR-oriented webpages

Strategies (semester I)
Evaluating your journalistic performance
A. in-house news stories writing/ editing/translation practices.
B. after-class browsing over and in-depth research on major news resources
C. interviews, press conference Note-taking, summarizing, and abstracting
D. resume briefing: individual
E. Mook production proposal drafting: group


Strategies (Semester II)
a. Mook (magazine+book) production
hard copy (+web/ video clip + PR presentation)
(editor’s note, cover story, features, ads, job announcement, interview, dialogue)

Suggested agenda
Assignment-related issues
Recording exhibition/festival/
Photojournalism/ Production coverage
Film/book review/Celebrity interview
Field trip/ FJU
etc

Tips
Any non-excused absence will lead to failure in the course.
Spelling should be strongly monitored.
Punctuation will be strictly regulated.
Frequent typo and mistakes can cause serious result in performance evaluation.
Learning the differences between English, traditional Chinese character, and simplified character.


Student will have to write (email, in English) to Albert (*better post message, image to course weblog) to ask for permission to be away from classes.


English practice opportunities, as MSN with, or Email to the lecturer in English, are highly recommended and encouraged.
csalbert@mails.fju.edu.tw
All letters will be hopefully written in English.

Activity I: Story-writing drills
News stories
1) reverted-pyramid style2) brief autobiographic info3) clear writing style, strict deadline
4) in classroom, welcome to bring your own laptop)

Activity II: feature
Topic scope: discussion
Relevance
News value
Up-dated
feasibility

Activity III: interview
People
Availability
Distance
Schedule
Back-up

Activity IV: proposal
As detailed as possible
Due on time
Collective work
Oral training
Oral/group test

Activity V:
photojournalism
Completed
And launching
News English
http://www.Taiwanheadlines.gov.tw
Amazon on-line http://www.amazon.com
MLB http://www.mlb.com
Strait Times http://stratitimes.asiaone.com
ICRT http://www.icrt.com.tw
BBC world service http://www.bbc.co.uk
CNN http://www.cnn.com

Producer + consumer= prosumer
Alien words in English
Newspaper beat/magazine feature
Radio announcement/film clips
TV